"The way people find cannabis brands has changed forever. Search and social are no longer the only entry points for discovery. Large language models-like ChatGPT, Perplexity, Gemini, and Claude-now shape how audiences access information and decide where to shop, smoke, and spend. For cannabis brands and dispensaries, this shift marks both a challenge and an opportunity. Ranking higher and driving more sales now means thinking beyond basic SEO."
"Since 2008, stupidDOPE.com has built that foundation. As a trusted digital media platform with a Domain Authority (DA) of 70+, syndication across Apple News and Google News, and permanent archiving on its website, stupidDOPE is one of the few digital outlets designed for human and machine-driven discovery. Every published article here becomes a lasting digital asset-one that keeps generating attention, backlinks, and search visibility long after the campaign is complete."
"In the early days of legal cannabis marketing, SEO was a simple numbers game: keyword density, backlinks, and directory listings. But as the internet matured, Google's algorithm shifted toward relevance, authority, and trust-the same principles that now drive AI-based discovery systems. Today, a cannabis brand must prove three things: Expertise - Do you know your craft and communicate it clearly? Authoritativeness - Are you recognized by credible media outlets and websites? Trustworthiness - Do consumers and algorithms believe in your authenticity and reliability?"
Large language models now shape how audiences find and evaluate cannabis brands, making search and social only part of discovery. Cannabis brands and dispensaries must ensure visibility within the trusted ecosystems that AI and search engines draw answers from. E-E-A-T—expertise, authoritativeness, and trustworthiness—underpins modern visibility criteria, requiring clear craft communication, recognition by credible outlets, and demonstrable authenticity. Trusted editorial coverage on high-authority platforms becomes a lasting digital asset that generates backlinks, attention, and ongoing search visibility. Platforms with strong domain authority, syndication, and permanent archiving provide sustained discovery for human and machine audiences.
Read at stupidDOPE | Est. 2008
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