""F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever," says Eddy Cue, Apple's senior VP of services. "Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head.""
""The opportunity to grow F1 fandom in America is massive, and it's still early," adds Dan Towriss, the CEO of Cadillac F1. "Apple has shown they deeply understand the sport and how to bring in new fans without losing its authenticity. I'm excited to work with them in 2026 to grow the community of fans both domestically and globally.""
Cadillac Formula 1 will debut its race car livery in a fourth-quarter Super Bowl commercial that ends with a prominent "watch on Apple TV" message. Apple is now positioned as the U.S. home for F1 racing. Eddy Cue describes F1 as sitting at the intersection of sports, innovation and culture and praises Cadillac's bold grid entry. Dan Towriss calls the opportunity to grow F1 fandom in America massive and plans collaboration with Apple in 2026 to expand the fan community. Cadillac aims to establish itself as America's team in a sport long dominated by European players. U.S. interest in F1 has grown via Drive to Survive and last year's Brad Pitt movie.
Read at The Hollywood Reporter
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