"Cadillac's new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major statement to mark the entrance of a major US team into the sport."
"With the Super Bowl set in early February, Cadillac is timing the reveal in a bid to build a fan base ahead of the team's inaugural race in Melbourne, Australia, in March."
Cadillac's new Formula 1 team plans a high-profile livery reveal during a Super Bowl TV spot next year. The Super Bowl is scheduled in early February, and the reveal is timed to leverage the event's massive audience. The timing aims to build a fan base ahead of the team's inaugural race in Melbourne, Australia, in March. The move represents a major statement marking the entrance of a significant US team into Formula 1 and uses mainstream broadcast exposure to maximize early interest and support prior to competitive debut.
Read at Bloomberg.com
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