The experiment categorized prompts into three groups: brand prompts included specific brand names, soft-brand prompts were open-ended but still biased towards brands, and non-brand prompts focused on broader SEO questions. Brand prompts directly referenced brands like Moz and Semrush, while soft-brand prompts generated questions about SEO tools without specific brand names. Non-brand prompts aimed for broader, informational inquiries about SEO practices. The study acknowledged inherent biases in the topic, affecting the nature of the prompts generated.
"Brand prompts contained a brand name or branded product directly in the prompt, such as 'Can I see historical Domain Authority data in the Moz dashboard?' and 'Is Moz or Semrush better for a beginner in SEO?'"
"Soft-brand prompts used query fan-out research to generate open-ended questions, like 'Are premium search suites worth the investment for a small blog?' and 'How do I reconcile keyword scores from multiple search platforms?'"
"Non-brand prompts were designed to be broader and more informational, with examples like 'How do you measure the organic search visibility of a new website?' and 'What is the best way to handle a sudden drop in rankings?'"
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