"On how she became a part of the show: Jimmy had the idea and sold it probably a year before we had a conversation. The challenge that he was facing was that, of course, he's a genius at what he does, commenting about pop culture and making creative partnerships. But what he would say he doesn't have is the résumé, the professional corporate chops to back it up. So he needed a partner to add legitimacy to the show."
"There's a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a living. And as soon as they say advertising, that person immediately begins to tell them how good they'd be at working in advertising, how they should make this or that ad campaign better, or why that ad they saw during an NFL game is terrible."
NBC launched On Brand with Jimmy Fallon on September 30 to examine the advertising and brand-brief process through a reality-show format. Ten contestants tackle brand briefs from companies including KitchenAid, Marshalls, Pillsbury, Samsung, SONIC, Dunkin', Southwest, Captain Morgan, and Therabody, guided by Jimmy Fallon and Bozoma Saint-John. Bozoma Saint-John previously served as chief marketing or brand officer at Netflix, Uber, and Beats by Dre and appears on The Real Housewives of Beverly Hills. Fallon sought a partner with corporate marketing credibility to complement his pop-culture and creative partnership strengths, which led to recruiting Saint-John after his wife's suggestion. Saint-John spoke about the show's formation and her role at Fast Company's Innovation Festival in mid-September in New York City.
Read at Fast Company
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