"Marketing funnels aren't cutting it anymore, and you've probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That's why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era. Unlike traditional funnels that assume buyers follow a linear path, Loop Marketing creates continuous cycles of learning and optimization that become sharper with every use."
"Loop Marketing is a four-stage playbook that combines artificial intelligence with human strategy to drive growth. The loop marketing playbook relies on teams of humans and AI to work together to reach and delight consumers in a world where AI answers questions before potential buyers have a chance to click on a website for answers. The four stages of loop marketing are as follows, and I'll dive into them in more detail later in the post:"
Loop Marketing forms a continuous, four-stage playbook—Express, Tailor, Amplify, Evolve—that pairs artificial intelligence with human strategy to drive growth. The loop model creates cycles of learning and optimization that sharpen with use, replacing the linear awareness-to-decision assumptions of classic funnels. Modern buyers navigate multiple channels, consult AI assistants, and form fragmented journeys that funnels cannot predict. Loop Marketing captures cross-channel signals, tailors experiences, amplifies successful content, and evolves strategies based on feedback. The model supports teams of humans and AI working together to reach and delight consumers and to adapt campaigns step-by-step even when transitioning from funnel-based approaches.
Read at Hubspot
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