""In a world where people proudly express their individuality, Dr Pepper stays closely connected to what fans, especially Gen Z, are feeling, sharing and creating," said Keurig Dr Pepper Chief Marketing Officer Drew Panayiotou."
""As one of the most engaged brands on social, we see firsthand how deeply people connect with Dr Pepper. Rather than creating content for social, we build it from social - acting like a true fan account, staying close to our community and joining conversations in authentic, one-of-a-kind ways. "When a fan expressed their love for the brand in such a creative and unexpected moment, it sparked real community across our fandom, and partnering with Romeo allowed us to amplify it in a way only Dr Pepper can.""
Romeo posted an 11-second TikTok jingle on Dec. 23 that quickly went viral, accumulating more than 3.5 million likes and 33 million views. Other creators repurposed the jingle to make their own mock advertisements, some with a professional feel. TikTok users pressed Dr Pepper to create an official ad using the song. Dr Pepper elected to run the commercial during the national championship game rather than limit it to social platforms. The commercial credits Romeo for writing the jingle and tags her across social marketing. Supporters of Romeo have shared their own versions, amplifying the jingle across platforms and spotlighting small creators.
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