"Beauty entrepreneur Suzanne Jackson and mixed martial arts fighter Conor McGregor have become the latest influencers to fall foul of the consumer watchdog, after failing to disclose the commercial nature of posts promoting their own brands on social media. The Consumer and Competition Protection Commission (CCPC) has published details of 18 new enforcement actions taken for breaches of consumer protection legislation."
"Pair failed to disclose commercial nature of posts promoting their own brands on social media Beauty entrepreneur Suzanne Jackson and mixed martial arts fighter Conor McGregor have become the latest influencers to fall foul of the consumer watchdog, after failing to disclose the commercial nature of posts promoting their own brands on social media. The Consumer and Competition Protection Commission (CCPC) has published details of 18 new enforcement actions taken for breaches of consumer protection legislation."
Beauty entrepreneur Suzanne Jackson and mixed martial arts fighter Conor McGregor failed to disclose the commercial nature of social media posts promoting their own brands. Both individuals are identified as influencers who did not label promotional content as commercial. The Consumer and Competition Protection Commission (CCPC) published details of 18 new enforcement actions. The enforcement actions were taken for breaches of consumer protection legislation related to disclosure requirements. The CCPC actions underscore regulatory enforcement of rules requiring clear disclosure when posts have commercial intent on social media.
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