Beauty entrepreneur Suzanne Jackson and Conor McGregor issued with compliance notices by consumer watchdog

"Ms Jackson, the founder of SOSU Cosmetics and Dripping Gold tan, was issued with a compliance notice after failing to properly label that she was paid for multiple posts on her SoSueMe Instagram account between December 2024 and February last year. The four posts promoted products connected to SOSU Cosmetics and two of them related to a masterclass night in a Dunnes Stores branch in Limerick and a collaboration with celebrity make-up artist Paula Callan."

"The CCPC found that a company called Cohar Limited, of which Ms Jackson and her husband Dylan O'Connor are directors, paid the businesswoman "either directly or indirectly" to promote a product and that the posts "failed to clearly and appropriately disclose that the promotion is a paid promotion". Ms Jackson was warned that she must make it clear when posts are paid for - including content promoting her own brand. The CCPC told her to mark the posts with "Ad"."

"The Consumer and Competition Protection Commission (CCPC) has published details of 18 new enforcement actions taken for breaches of consumer protection legislation. "Whether you're a retailer, a publican or an influencer, you must comply with consumer law," the CCPC said. McGregor, meanwhile, was found to be in breach of consumer law after failing to disclose that products relating to his Forged Irish Stout brand were being promoted in a paid capacity."

The Consumer and Competition Protection Commission (CCPC) published 18 new enforcement actions for breaches of consumer protection legislation. The CCPC issued a compliance notice to Ms Jackson after determining she failed to properly label paid posts on her SoSueMe Instagram account between December 2024 and February last year, including promotions for SOSU Cosmetics and event collaborations. The CCPC found Cohar Limited paid the posts and directed that paid content, including promotion of one’s own brand, must be clearly marked with "Ad". The CCPC warned of further inspections. A compliance notice was also issued to McGregor over undisclosed paid posts promoting Forged Irish Stout.

Read at Irish Independent