"Some say "all press is good press." But when an entire company's reputation is on the line, negative publicity can spark backlash, boycotts, and long-term damage that, in some cases, can be irreversible. No brand is immune to mistakes, yet some missteps carry heavier consequences than others, especially in today's social media-driven world, where a single viral post can reshape public perception in the blink of an eye."
"In 2026, few subjects remain truly taboo. Conversations that were once considered off-limits are now part of mainstream culture. Still, one boundary many consumers agree should never be crossed is placing children at the center of sexually suggestive or R-rated humor. For many parents, that line is clear: Don't involve children in adult innuendo, especially not in marketing. That's the situation confronting Frida Baby."
"Frida Baby is facing calls for a boycott after consumers accused the brand of using sexually suggestive language in its packaging and social media marketing, an approach many argue is inappropriate for a company that sells baby products. Founded in 2014, the company first gained attention with its NoseFrida the Snotsucker nasal aspirator before expanding into postpartum recovery and fertility products."
Frida Baby faces consumer backlash and calls for a boycott after accusations that packaging and social media used sexually suggestive language tied to children. The company grew from its 2014 NoseFrida product into postpartum recovery and fertility offerings and holds more than 70% share in its main category, selling in over 50 countries and 40,000 U.S. retail locations. The brand presents itself as preparing parents "for the unfiltered realities of parenthood with simple yet genius solutions that get the job done." Critics say trademark humor shifted from relatable to inappropriate and that such missteps risk long-term reputational harm in a viral social-media environment.
Read at Belleville News-Democrat
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