"Some say "all press is good press." But when an entire company's reputation is on the line, negative publicity can spark backlash, boycotts, and long-term damage that, in some cases, can be irreversible. No brand is immune to mistakes, yet some missteps carry heavier consequences than others, especially in today's social media-driven world, where a single viral post can reshape public perception in the blink of an eye."
"In 2026, few subjects remain truly taboo. Conversations that were once considered off-limits are now part of mainstream culture. Still, one boundary many consumers agree should never be crossed is placing children at the center of sexually suggestive or R-rated humor. For many parents, that line is clear: Don't involve children in adult innuendo, especially not in marketing. That's the situation confronting Frida Baby."
"Frida Baby is facing calls for a boycott after consumers accused the brand of using sexually suggestive language in its packaging and social media marketing, an approach many argue is inappropriate for a company that sells baby products. Founded in 2014, the company first gained attention with its NoseFrida the Snotsucker nasal aspirator before expanding into postpartum recovery and fertility products."
Frida Baby has drawn widespread criticism for alleged sexually suggestive language on product packaging and social media, prompting thousands of petition signatures and critical comments. The company removed the contested content and defended its use of humor, while critics argued that involving children in adult innuendo is unacceptable and could provoke boycotts. The backlash underscores risks that social-media-driven misjudged marketing can inflict long-term damage on a brand's reputation. Frida Baby, founded in 2014 and known for NoseFrida and postpartum products, holds over 70% share in its main category and sells products globally.
Read at TheStreet
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