"It has also tracked the rise and fall of major market trends, and, unsurprisingly, this year's list leans has an AI flavor to it, as Interbrand's Global CEO Gonzalo Brujó also pointed out: "Digitally enabled services and the rise of AI are creating winners faster than ever. Disruption is a defining force shaping global brands. Brands that are innovating across industries, building cultural relevance, and investing in long-term brand strategy are winning. Those relying on legacy strength alone are seeing challenges to their growth.""
"As it has done since 2013, Apple topped the list but saw a 4% decrease in brand valuation, down to $460.9 billion. Microsoft came in second with a 10% gain ($388.5B), followed by Amazon (+7%, $219.9B), Google (+9%, $317.1B), and Samsung (-10%, $90.5B). Interestingly, ChatGPT is mentioned three times in the report, but it hasn't made the list. Overall, Interbrand said that the added brand value of the Top 100 brands reached $3.6 trillion, representing a $150 billion increase compared to 2024."
Apple retained the top position in Interbrand's Best Global Brands ranking for the 13th consecutive year with a $460.9 billion valuation, down 4%. Microsoft rose 10% to $388.5 billion, Google increased 9% to $317.1 billion, Amazon gained 7% to $219.9 billion, and Samsung fell 10% to $90.5 billion. Nvidia posted the largest yearly gain, up 116% to $43.2 billion and climbed to 15th place. Twelve newcomers joined the list, including Qualcomm, Dell, and Shopify, while 25 brands were listed as "Brands to Watch." Total Top 100 brand value reached $3.6 trillion, up $150 billion year-over-year.
Read at 9to5Mac
Unable to calculate read time
Collection
[
|
...
]