AI's popularity is soaring among the highest-income earners

"How it works: Morning Consult measured growth in "purchasing intent"- the share of consumers who said they were considering buying, or "engaging with," a brand. The data intelligence firm looked at the change in purchasing intent from the first quarter of the year to the third quarter, across 2,511 brands. The big picture: Such interest in AI tools has been growing steadily, says Bobby Blanchard, senior director of audience development at Morning Consult."

"Brand awareness, among consumers earning more than $100,000 was at 78% for Gemini by the end of the third quarter, up from 62% in the first three months of the year, making it "one of the fastest-growing AI chatbots," Blanchard says. Google's strength in AI has been quietly building, as Axios reported Monday. Reality check: While Gemini is seeing a pop now, ChatGPT still ranks highest in brand awareness. 89% of high-income consumers are familiar with the brand."

Morning Consult measured growth in purchasing intent — the share of consumers considering buying or engaging with a brand — across 2,511 brands, comparing first-quarter to third-quarter changes. Interest in AI tools increased steadily and grew explosively among consumers earning more than $100,000. Gemini awareness among that group rose from 62% in Q1 to 78% by the end of Q3, while ChatGPT remained most familiar at 89% awareness. Fastest-growing brands varied by income: for $50k–$99.9k earners: DoorDash, MTV, Tostitos, Frank's Red Hot Sauce, Fruit of the Loom; for under $50k: Discount Tire, Great Value French Fried Potatoes, Zoom, Chime, Sargento.

Read at Axios