"Brand marketing trade publication ADWEEK has launched the ADWEEK Media Plan of the Year awards program, which recognizes excellence in marketing across a multitude of categories. The idea is to identify and celebrate "the most dynamic media plans and executions from around the world. ADWEEK calls this vertical a "vital yet oft-overlooked part of the business." (Note to ourselves: Use "oft" more.)"
"Twenty-eight categories are in play. The two which pertain most directly to RAIN's focus are: BEST USE OF STREAMING MEDIA/OTT: Campaigns that tap streaming and OTT video platforms for media plans and brand marketing and activations. BEST USE OF VOICE: Campaigns that dial in audio-based media, including radio, podcasts, AI audio assistants and skills for media plans and brand marketing activation."
ADWEEK launched the Media Plan of the Year awards program to recognize excellence in media planning across twenty-eight categories. Categories include Best Use of Streaming Media/OTT, which rewards campaigns leveraging streaming and OTT video platforms for media plans and brand activations, and Best Use of Voice, which recognizes audio-based campaigns across radio, podcasts, AI audio assistants and skills. Additional notable categories include AI/Machine Learning, Alternative Media, and Experiential. Submissions are divided by total campaign budget across five tiers ranging from under $500,000 to over $10 million. The program will run across at least half the year with honorees revealed in August.
Read at RAIN News
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