Advertisers Mustn't Besmirch The Sacred Seasonal Shopping Demon | Defector
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Advertisers Mustn't Besmirch The Sacred Seasonal Shopping Demon | Defector
"It's funny to think of people getting up in arms about any capitalist appropriation of "Santa Claus," a 100-percent made-up corporate advertising mascot bearing the same relationship to the Christian historical figure of Saint Nicholas that Hannibal Lecter has to the murdered prison guard whose sliced-off face he wore as a disguise to escape confinement. This is a figure that exists pretty much explicitly to obfuscate the religious meaning of Christmas in favor of a Satanic monthlong veneration of shopping and consumerism."
""Santa Claus," the ruddy-cheeked Greed God presiding over the modern December avarice bacchanalia erected atop Christmas like a ghastly Trump hotel casino built on the ruins of a chapel, is in that sense as close to a figure of pure evil as our society now has. Imagine! A world where Jolly Old Saint Nick tells innocent children that the true meaning of Christmas is sports betting, instead of credit cards and Toyotathon. Truly a depraved, fallen place."
Questions about corporate use of Santa in advertising highlight how Santa has become a manufactured symbol of consumerism. The figure is described as a completely invented corporate mascot that displaces the historical Saint Nicholas and masks the religious meaning of Christmas in favor of a monthlong veneration of shopping and consumerism. The modern Santa is framed as the 'Greed God' presiding over December avarice, built atop Christmas like a ghastly casino on a chapel's ruins. Imagining Santa promoting gambling, credit, or car sales underscores the moral absurdity and perceived depravity of such commodification of holiday imagery.
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