"The CMO role is under intense scrutiny and there has never been more pressure for senior marketers to claim their seat at the C-Suite table and do so in ways that ensure that marketing is directly aligned to business growth. It is no longer acceptable to do marketing for marketing's sake. Alongside this sea change comes a push from the C-suite for CMOs to be executive swiss army knives capable of doing everything from ensuring the ethical adoption of AI,"
"Gregory Yates is CMO of Financial Services at Goldcast, a leading provider of video thought leadership content and customer experiences designed to deliver improved business outcomes. Following is a recap of our conversation on these topics and more based on the findings of a new study entitled "Marketing's Moment of Reckoning" produced by Goldcast. The study unearths the emotional wants and needs of the C-Suite against the modernity upgrade required to succeed in today's CMO role."
The CMO role faces intense scrutiny and must secure a clear seat at the C-suite table by aligning marketing directly to business growth. Marketing must stop being an isolated function and become an enterprise growth engine tied to measurable outcomes. CMOs are expected to act as versatile executives responsible for ethical adoption of AI, robust innovation pipelines, and a deeper emotional understanding of customers. Voice of the Customer must be integrated across the organization rather than siloed. Marketing and brand must fuel organizational success through C-suite confidence and cross-functional collaboration focused on customer-driven growth.
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