"AI is coming for unprepared businesses. The tools that seemed futuristic last year are now mainstream. Your customers can access the same information, generate the same content, build the same websites. What if your business became obsolete because you didn't see what was right in front of you? The businesses that thrive in 2026 will be the ones that take action today. They'll build trust through human connection and prove their value beyond what any tool can replicate."
"Faceless companies are dying. People want to know who runs the show. They want to buy into a belief system, not just a product. Someone in your company needs to show up online. They need to share strong opinions. They need to tell the story behind your brand. A strong personal brand reduces your marketing cost to zero because people already trust you before they buy."
"Based on what you know about me, help me build a personal brand strategy for my business. Identify my strongest beliefs and values that could resonate with my target audience of [describe your ideal customer]. Create a 30-day content plan that shares these beliefs boldly across LinkedIn, including the specific topics I should cover and the stance I should take on each. Ask for more detail if required."
AI tools have become mainstream, enabling customers to access the same information, generate the same content, and build the same websites as businesses. Companies risk obsolescence if they fail to act and differentiate through human connection. Thriving businesses will build trust via personal relationships, demonstrating beliefs and values that tools cannot replicate. Leaders must cultivate visible personal brands that tell the story behind products and reduce marketing friction. Teams must be equipped to use AI as a multiplier rather than be replaced; hire and train people who can outperform AI by leveraging tools strategically and producing higher-value work.
Read at Forbes
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