"Known for staying ahead of trends and putting the customer experience at the heart of everything it does, Sephora is always finding new ways to make beauty more exciting, inclusive, and accessible. Whether you're a skincare enthusiast, makeup pro, or love discovering new products, it seems the company's new October offerings have something for everyone on the horizon. Now's the perfect time to stay tuned to the three major shopping changes you can expect at the beauty retailer this month."
"At the Fast Company Innovation Festival in September, Sephora president and CEO Artemis Patrick unveiled " My Sephora Storefront," the beauty retailer's first foray into affiliate marketing, launching this month. This new digital initiative allows influencers and everyday shoppers to curate and share personalized beauty product recommendations directly through Sephora's own platform-allowing content creators to sidestep third-party services like LTK and ShopMy. Designed to deepen engagement and elevate the digital consumer experience, "My Sephora Storefront" positions the brand as a leader in the evolving landscape of social commerce."
Sephora continues to evolve with fresh ideas and forward-thinking moves that emphasize inclusivity, accessibility, and the customer experience. The company is introducing multiple October initiatives and three major shopping changes aimed at beauty lovers across products and categories. Sephora is launching an in-house affiliate marketing program called My Sephora Storefront to let influencers and everyday shoppers curate and share personalized product recommendations directly on Sephora's platform. The initiative enables creators to sidestep third-party services like LTK and ShopMy, deepens engagement, integrates with the Sephora Beauty Insider program, and positions the brand to lead in social commerce.
Read at Best Life
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