"The coaching industry hit $7.31B in 2025, up from ~$6.25B in 2024. Yet most coaches still struggle to find their next client. Maybe you're posting content that nobody sees. Maybe you're chasing leads who ghost you after one conversation. Or maybe you're just tired of the hustle. The average coaching session now costs $244 per hour. But charging premium rates means nothing if your calendar stays empty. The difference between coaches who thrive and those who barely survive comes down to one thing: how they attract and convert ideal clients."
"Most coaches say they know their ideal client. They don't. Laura Morlando, The Stress Commando, sees fellow coaches making that mistake. "They typically do not know the root problems of their ideal client avatar (ICA), how their ICA prefers to consume content, and what their ICA is searching for on the internet and in AI LLMs," she explains. When you deeply understand your ideal client avatar, positioning becomes effortless. "I had positioned myself to help you 'simplify your marketing to amplify your impact,'" Morlando shares. "That sounds good, but no one is searching on the internet nor asking AI LLMs to simplify their marketing." Once she repositioned to offer clients consistent quality leads, she sold out her program and built a waitlist."
The coaching industry reached $7.31B in 2025 while many coaches still struggle to find clients despite higher hourly rates. Charging premium prices requires filled calendars driven by effective attraction and conversion strategies. Top coaches emphasize truly understanding the ideal client avatar, including root problems, content preferences, and search behavior in search engines and AI LLMs. Repositioning offers to match client search intent can produce sold-out programs and waitlists. Authentic storytelling and clear, jargon-free communication of practical outcomes outperform slide-driven presentations when marketing coaching services.
Read at Forbes
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