"But Vico Benevides still lives by the advice he was given at the start of his career: be humble, be passionate and work hard. To Sao Paolo, as 10 Questions on Advertising continues its round-the-world trip (I only wish we could actually do the trip in person - we'll see what budget we can ask from The Drum for season two). And we visit Sao Paolo for good reason - to learn from Vico Benevides, one of the world's most decorated, most passionate"
"After spells at FCB, Saatchi & Saatchi, Santa Clara, BBH, BBDO, and GTB (so basically all the biggest agencies in the world, then), Vico launched Asia to great acclaim in 2022. A spin-off of another Brazil-based Omnicom agency, Africa, Asia now works with global giants like the Chinese automaker, GWM, and local icons like Senna Brands, the company managed by the family of Brazil's most famous racing icon."
Vico Benevides built a career at leading agencies including FCB, Saatchi & Saatchi, Santa Clara, BBH, BBDO and GTB. He launched the agency Asia in 2022 as a spin-off of Brazil-based Omnicom agency Africa. Asia works with global clients such as Chinese automaker GWM and local businesses like Senna Brands. Benevides has won and judged major awards from Cannes Lions to the Clios. His GTB work for Ford received recognition from outlets like Mashable and YouTube and has been exhibited in the Chicago Museum. He lives by the advice: be humble, be passionate and work hard.
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