"The official name of our summer home is now Uniqlo Field at Dodger Stadium. The team announcers will say that, and so will some of the signs. The fans won't, and the founder of the company that just spent nine figures on the name you won't use said he completely understands."
"We need a lot of revenue to put out the product that we do. That's not a secret. And we're proud of everyone who helps us do it: all of our fans, all of our media partners, and all of our sponsor partners."
"That's a very natural reaction. We respect that."
Uniqlo Field at Dodger Stadium opens under a five-year naming rights deal worth over $125 million. Despite the new name, fans are expected to continue calling it Dodger Stadium. Uniqlo founder Tadashi Yanai acknowledges this sentiment and respects it. The revenue from the naming rights significantly contributes to the Dodgers' financial capabilities, covering player salaries like Freddie Freeman's. Dodgers president Stan Kasten emphasizes the importance of revenue from sponsors and partners in maintaining the team's competitive edge.
Read at Los Angeles Times
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