"Los Angeles County is giving consumers a way to get more bang for their buck this holiday season by offering extra cash with a new digital gift card to shop locally. As part of a Shop Local. Dine Local. Recover Local campaign to help business owners recover from January's firestorm, the county launched a new program Monday where customers can buy a $100, $50, or $20 digital gift card for a local small business and they'll get an additional 50% bonus on the card"
"So far, 20 businesses including custom clothing vendors, beauty salons, restaurants and bookshops in L.A. County have enrolled in the program with more vendors to be added daily, according to the program website. It's funded in part by a $100,000 contribution from L.A. Care, alongside a partnership with Yiftee and Southern California Grantmakers. The bonus is a limited time offer in an effort to ramp up the economy for local businesses impacted by the fires, which devastated parts of northern L.A. County."
"Among the businesses suffering was Enrico Busto's store, Busto and Sun Custom Hats. He opened it in 2020 during the pandemic but said this year has been his hardest yet. Busto signed up his shop for the program's outreach potential, he said. The Topanga Canyon community is strong but there have been multiple business closures over the last few years, he noted."
Los Angeles County launched a program offering digital gift cards in $100, $50, and $20 denominations with an additional 50% bonus to shoppers while supplies last. The initiative targets businesses impacted by January's firestorm and is part of a Shop Local. Dine Local. Recover Local campaign. Twenty small businesses — including custom clothing vendors, beauty salons, restaurants and bookshops — have enrolled, with more to be added daily. Funding includes a $100,000 contribution from L.A. Care and partnerships with Yiftee and Southern California Grantmakers. Eligible businesses must have fewer than 100 employees and a brick-and-mortar location in specified fire-impacted areas.
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