Engage Customer Summit 2026 in London is scheduled for October 7 and will run for two days with more than 3,000 attendees and 150 exhibitors. The event centers on the present and future of customer-facing support, presenting emerging trends, new ideas, and cutting-edge technology. Day one focuses on current developments in customer-facing businesses, while day two takes a future-oriented approach. Key online business themes include artificial intelligence and marketing automation. Government statistics indicate AI adoption by one in six UK businesses, with most usage tied to language processing and limited staff engagement. The summit also emphasizes real-time advertising across multiple channels, using marketing automation to coordinate messaging beyond email through WhatsApp, push notifications, and in-app notifications. This supports consistent, engaging customer frameworks.
"Engage Customer Summit for 2026 is set to draw in more than 3,000 attendees in its two-day event. Served by 150 exhibitors, the event focuses on the current and future state of customer-facing support and is expected to showcase a broad array of emerging trends, new ideas, and cutting-edge technology. Day one of the Engage Customer Summit centres on contemporary developments in customer-facing businesses, while the second day takes a more future-centric approach."
"The biggest current trends in online business expected to be covered at the summit revolve around artificial intelligence and marketing automation. According to recent government statistics, AI is currently adopted by one in six UK businesses. 85% of these tie into language processing, leaving considerable room for expansion for more advanced uses. Potential underutilisation is a serious concern here, with only 30% of staff in businesses that use AI engaging with its systems."
"With the right tools and implementation, this proportion could grow significantly. More cutting-edge applications are also possible through the implementation of real-time advertising across multiple channels. This is increasingly illustrated in the iGaming and fintech spaces, where marketing automation services can combine suggestions over a greater range of systems. Instead of being locked to email alone, such platforms can also connect over the likes of WhatsApp, push notifications, and in-app notifications."
"Working together, this presents a much more engaging and consistent approach, building an entire framework for customers to lean on. Physical stores The application of digital tech in physical stores takes another direction, often focusing on freeing up tim"
Read at London Business News | Londonlovesbusiness.com
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