London's vibrant business scene is significantly affected by sensational tabloid journalism, with tabloids like The Sun and Daily Mail influencing public perception. Despite trust in these outlets being low, their stories can swiftly shape views that impact hiring and reputations. Nearly half of UK employers consult online public information during hiring, and over 70% of job seekers turn away from businesses lacking an online presence. Negative tabloid coverage can lead to lost clients and damage a company's brand, underscoring the need for businesses to monitor their online reputation actively and respond to misinformation.
London's businesses are increasingly vulnerable to sensational tabloid reporting which can quickly damage their reputation and affect recruitment efforts.
Only 12-23% of the public considers tabloids trustworthy, yet they continue to wield significant influence over public perception of businesses.
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