"Deliveroo customers will soon be able to book restaurant tables directly in the app as the food delivery platform expands beyond its core takeaway business. The company, acquired by DoorDash for £2.9 billion last year, said it would launch "Deliveroo Reservations" in London on Thursday, with plans to expand the service across the UK later this year."
"The feature will initially allow users to book tables at hundreds of London restaurants, including Dishoom, Dove, Hide, Kricket, Barrafina and Kolae, marking a significant broadening of the platform's offering. The move follows DoorDash's acquisition of restaurant booking platform SevenRooms for around $900 million (£700 million), with Deliveroo now integrating its technology into its own app."
"Deliveroo said the expansion reflects its ambition to grow beyond food delivery in the UK and strengthen user engagement by offering a wider range of dining-related services in a single platform. The launch begins in London, but the company said it intends to scale the service nationally as it builds out its partnerships with restaurants and booking infrastructure."
""This launch is about supporting restaurants to grow in new ways. Whether it's a Deliveroo order or a reservation in store, we want to drive discovery, demand and revenue across every channel. By fully integrating SevenRooms into the Deliveroo app, we're giving restaurants access to new customers and giving diners an easier way to discover and book some of London's best tables - all in one place.""
Deliveroo will add “Deliveroo Reservations” to its app, starting in London and expanding across the UK later in the year. The feature will let users book tables at hundreds of London restaurants, including Dishoom, Dove, Hide, Kricket, Barrafina, and Kolae. The service is enabled by integrating SevenRooms technology into the Deliveroo app following DoorDash’s acquisition of SevenRooms. DoorDash has already rolled out reservations in the US as part of a strategy to broaden food delivery platforms into hospitality ecosystems. Deliveroo aims to grow beyond takeaway delivery in the UK and increase user engagement by offering dining-related services in one place, scaling nationally through restaurant partnerships and booking infrastructure.
Read at London Business News | Londonlovesbusiness.com
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