"For one hour only, each trader at Seven Dials Market will sell 75 of their signature dishes at the exact amount they pocket after costs, VAT, and tax. The tiny numbers speak for themselves - and they show just how broken the current system is. With the government's budget landing next week, this is a wake-up call for Westminster to step in before more independents disappear for good."
"Seven Dials Market by KERB is practically giving food away this Thursday for one hour only. We're talking giant New York-style pizza slices for just 71p, bowls of creamy Cacio e Pepe for £1.50, bao boxes for a quid, chicken sandos for £2.40 - the kind of prices you haven't seen since the 1970s. And no, this isn't a flash sale or a pre-Black Friday gimmick. It's part of our campaign, calling out the brutal realities of running a hospitality business in the UK right now. From soaring overheads to punishing VAT, operators are being squeezed to the point of collapse - and consumers rarely get to see how little restaurants actually take home."
Seven Dials Market traders will sell heavily discounted portions for one hour to reveal the tiny sums operators actually retain after costs, VAT and tax. Each trader will offer 75 signature dishes at the exact amount they pocket, with examples including pizza slices for 71p, bao boxes for £1 and rigatoni for £1.44. The offer begins at 1pm and requires showing the post to the trader to claim a dish. The event is funded by London on the Inside, KERB and Aver PR and supports the TAXED OUT initiative calling for urgent reform before the government budget.
Read at London On The Inside
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