Exclusive | Target advertising communist Karl Marx book alongside its fall women's accessories

"Karl Marx's political treatise "Capital" - beloved by radical leftists the world over - has been given a "landmark new translation" and was spotted nestled in Target's carousel ads on Instagram. It is somewhat subversively being displayed smack in the middle of unrelated products like a pair of women's knee-high gold-buckled riding boots, a black faux leather midi skirt, MAC lip pencil and a pair of burgundy wide-strap slip-on sandals."

"The notorious critique of capitalist culture was spotted by an employee of The Post while scrolling on her personal Instagram feed. She initially thought it was strange she was getting an ad for Target, considering she hasn't shopped there in over a year. Intrigued by a midweight, woven charcoal gray scarf, the employee swiped through Target's featured product offerings. The ad campaign was all women's apparel until the middle at slot, when The Post employee was given the chance to order Marx's problematic publication."

""Capital - by Karl Marx (Paperback) New arrivals are here! Discover the latest must-haves at Target," the caption below the ad read. "What did I do to deserve 'Das Kapital'?" the bewildered employee commented, referring to the original German title and noting the irony of a book which takes a dim view of capitalism being offered by a huge corporation, nestled between luxury goods. Online searches showed copies of Marx's 'Capital' is available for purchase from Target. The book is widely published and also available through Amazon, Barnes and Noble and other booksellers."

Target's Instagram carousel ad for fall women's apparel included a copy of Karl Marx's Capital placed among fashion items like knee-high riding boots, a faux leather midi skirt, MAC lip pencil, and burgundy slip-on sandals. The book was described as a "landmark new translation" and appeared in a central carousel slot between unrelated products. An observer noticed the placement while scrolling and swiped through after seeing a midweight charcoal scarf. The ad caption promoted new arrivals. The observer commented on the irony of a major retailer selling a critique of capitalism. Copies of Capital are available from Target and major booksellers.

Read at New York Post