"Your intellectual property is one of your company's most valuable assets. Are you keeping track of it? In this episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Tara Sattler walk through why an IP checkup is a smart way to kick off the year and how businesses can safeguard their intellectual property assets. In this episode, they cover: Why regular IP audits matter for growing businesses How to track and manage trademarks, copyrights, and patents"
"Common gaps companies overlook in their IP portfolios - Practical steps to protect and strengthen your IP strategy Whether you are new to IP protection or revisiting an existing portfolio, this episode offers a clear and practical roadmap for safeguarding your company's intellectual property in the year ahead. Tune in for a practical guide to protecting the ideas and assets that drive your business forward. Watch this episode on YouTube or listen to the podcast here."
Regular IP audits are essential for growing businesses to identify and address vulnerabilities in their intellectual property portfolios. Companies should systematically track and manage trademarks, copyrights, and patents to ensure proper ownership, maintenance, and enforcement. Common gaps include missing registrations, unclear ownership, inadequate monitoring, and lapses in maintenance or licensing agreements. Practical steps include conducting an IP checkup, documenting assets, implementing tracking systems, and developing enforcement and licensing strategies. A clear and practical roadmap helps safeguard ideas, prevent loss of rights, and strengthen competitive advantage. Protecting intellectual property preserves the assets that drive business growth.
Read at The IP Law Blog
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