"Lululemon has secured a trademark for the phrase Lululemon dupe in the U.S., according to U.S. Patent and Trademark Office documents. It was awarded on Oct. 21 after the athleisure company first applied for it in December 2024. The trademark applies to advertising, marketing and retail services (both in store and online) and it means that only Lululemon can use the phrase to market products."
"Now that Lululemon owns the phrase Lululemon dupe, Scafidi says others using it for commercial activity like advertising or marketing could be in trouble going forward though what the company can enforce is quite narrow. It's not about the product. It's really just about that language. Scafidi says this could apply to influencers who are making money off of their dupe promotions or other marketers using the phrase online."
Lululemon obtained a U.S. trademark for the phrase Lululemon dupe, awarded Oct. 21 after an application filed in December 2024. The trademark covers advertising, marketing and retail services both in-store and online, giving Lululemon exclusive rights to use the phrase for marketing. No comparable trademark filing appears in the Canadian database as of the report. The move targets language use rather than products, which could affect influencers and marketers who commercially use the phrase. Dupes are lower-cost lookalikes distinct from fakes, and brands worry about market share impact and metadata use that surfaces lookalike products.
Read at www.cbc.ca
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