Cloudflare has launched a new tool designed to prevent large tech companies from mining content for free, providing greater control to publishers and content creators. This innovation aims to protect artists' intellectual property and offers them the option to deny access to their work. Prominent figures from the entertainment industry have been advocating for stronger protections against AI. Cloudflare's development represents a significant shift in the ongoing struggle between copyright holders and tech firms, aiming to foster a sustainable ecosystem for creativity online.
Stephanie Cohen, Cloudflare's chief strategy officer, stated, 'The change in traffic patterns has been rapid, and something needed to change. This is just the beginning of a new model for the internet.'
Baroness Kidron described Cloudflare's innovation as 'great news' and emphasized, 'This is a radical departure from the current stand-off between the tech sector and copyright holders.'
Cloudflare's new tool allows publishers to choose whether to permit AI companies to access their content, providing greater control over intellectual property.
The tool aims to support a sustainable ecosystem for online content creators, ensuring they have control over their work against Big Tech companies.
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