"Through Certify, users can embed their identity in everything they do online, which Proof said creates verifiable records that anyone can instantly trust. With Certify, verifiable records can now include things like images, video, audio and structured data, as well as documents. Proof said this enables organizations to immediately verify the authenticity of any evidence they receive, without requiring users to present their identification every time."
"In an era where AI can generate perfect deepfakes and falsify any document, cryptographic proof of identity and authenticity of records is existential, Pat Kinsel, the CEO of Proof, said in a statement. It's becoming a lot harder to answer was this really you?' Everything we believe and accept as real needs to rely on verifiable records. In addition to Certify, Proof is also launching its Identity Authorization Network, which enables consumers to save their verified biometric identity, allowing to instantly true-sign any media and data across the Proof platform. Proof said that this eliminates the need for repeated onboarding."
Certify enables users to embed their identity in digital actions and media, creating cryptographically verifiable records that others can instantly trust. Verifiable records can include images, video, audio, structured data, and documents, allowing organizations to verify authenticity without requiring repeated ID presentation. The Identity Authorization Network allows consumers to store verified biometric identities and to true-sign media and data instantly across the platform, eliminating repeated onboarding. Cryptographic proof of identity and authenticated records counters AI-generated deepfakes and falsified documents. Watermarking transmitted data with user identity establishes a persistent identity layer for internet trust.
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