"To start, having your Google Ads account hijacked can be devastating, and it is just that much worse on the agency level. Your budgets can be spent, your bank accounts can be depleted, and your account history and reputation can be ruined. All of this can also lead to losing advertising clients and maybe worse. We covered some of this in our November story."
"Google Ads has a help document on how to secure your Google Ads account and it covers: HTTPS: Use the HTTPS protocol when using the web @Google.com emails, Google will only email you from a @google.com email Links, be suspicious of links and right click on the link and see in a note pad where that links goes Phone calls from Google should be suspicious Set up 2-Step Verification Enable the confirm it's you feature Set up security policies on MCC level"
Google Ads account hijacks have increased over the past year and can devastate budgets, bank accounts, account history, reputation, and client relationships, particularly for agencies. Total prevention cannot be guaranteed, but layered protections reduce risk. Recommended measures include using HTTPS, verifying @google.com emails, scrutinizing links and phone calls, enabling 2-Step Verification and the "confirm it's you" feature, and enforcing MCC-level security policies. Additional hardening includes unique passwords, authenticator-app 2FA, minimizing and carefully assigning user access, avoiding adding @gmail.com users or allowed domains, and safeguarding manager accounts used for billing.
Read at Search Engine Roundtable
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