"Nike confirmed it's looking into the matter but stopped short of validating the criminals' claims. "We always take consumer privacy and data security very seriously," a spokesperson told The Register. "We are investigating a potential cybersecurity incident and are actively assessing the situation." When asked, the company declined to say what data was stolen and whether it planned to pay a ransom demand."
"There's nothing so far to suggest customer or employee records were involved, which keeps regulators at arm's length for now. That said, design files, factory training notes, and process documentation are the sort of internal plumbing companies don't expect to lose control of, even if they don't trigger formal breach notices. It doesn't take much imagination to see how copycats or grey-market factories might make use of it."
"Crews like WorldLeaks aren't bothering with ransomware theatrics anymore and are going straight for whatever files they can grab. The crew is said to be a rebrand of Hunters International, a ransomware gang that's been around since 2023. These days they don't bother encrypting anything; they just take the data and start leaning on victims with the threat of leaks. With police pressure up and fewer companies paying for decryptors, that's where the leverage"
WorldLeaks, an extortion group said to be a rebrand of Hunters International, claims to have extracted 1.4TB and 188,347 files from Nike's systems, posting samples on its leak site. Filenames and directories point to product development and manufacturing workflows such as Women's Sportswear, Men's Sportswear, Training Resource - Factory, and Garment Making Process. Nike confirmed an investigation into a potential cybersecurity incident and emphasized commitment to consumer privacy and data security, but declined to confirm data types stolen or any ransom plans. The exposed materials appear to be design files, factory training notes and process documentation, which could aid copycats or gray-market manufacturers.
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