"Phishing has been around for decades, yet it remains one of the most persistent and successful forms of cybercrime. In fact, industry research estimates that more than 3.4 billion phishing emails are sent every single day, and some reports indicate the success rate of these attacks tripled in 2024 compared to 2023. Far from fading, phishing is evolving, becoming more sophisticated and harder to detect."
"With just a few prompts, even individuals with limited cybersecurity knowledge can spin up highly polished phishing attempts. This technology is also making malicious emails more convincing than ever. Non-native English speakers, for example, can now produce messages with perfect spelling, grammar, and natural phrasing. Beyond language, genAI can replicate the tone, style, and vocabulary of legitimate organizations or even specific individuals, giving phishing attempts a level of authenticity that makes them nearly indistinguishable from genuine correspondence."
"For recipients, this means the challenge of spotting a phishing email has become significantly more difficult. What once might have been dismissed due to obvious typos or awkward phrasing is now arriving in inboxes as seamlessly professional, trustworthy-looking messages. Against this backdrop, it's no surprise that "recognizing and reporting scams" has been spotlighted as one of the "Core 4" actions in Cybersecurity Awareness Month's Stay Safe Online campaign."
Phishing remains pervasive, with industry estimates of over 3.4 billion phishing emails sent daily and success rates reportedly tripling in 2024 versus 2023. Generative AI lowers the barrier to entry for cybercriminals, enabling even non-experts to produce polished, convincing campaigns with minimal effort. GenAI improves grammar, tone, and organizational mimicry, allowing messages to appear authentic and nearly indistinguishable from legitimate correspondence. Recipients therefore face increased difficulty detecting scams. Cybersecurity awareness initiatives emphasize recognizing and reporting scams as a core defensive measure, and organizations need updated training and technical controls to counter evolving, AI-driven phishing threats.
Read at Securitymagazine
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