A study involving 1700 Londoners aged 40-74 without cardiovascular disease examined the effectiveness of various digital Health Check invitations. Different Short Message Service (SMS) formats were tested, resulting in uptake rates ranging from 12% with standard SMS to 20% with the shortest SMS. Multi-modal reminder strategies, including SMS and postal invitations, led to increased uptake, with the postal reminder being significantly more effective. Incorporating digital care with in-person services has the potential to improve overall screening participation rates.
In a study inviting 1700 Londoners aged 40-74 without cardiovascular disease, uptake rates for digital Health Check varied, with a standard SMS attracting 12% and shorter SMS reaching 20%. The use of multi-modal reminders, including SMS and postal invitations, significantly boosted participation rates.
The first SMS reminder increased uptake by +3%, while a postal reminder was found to be twice as effective, showing a +7% increase compared to SMS reminders. A final SMS reminder contributed an additional +7%, emphasizing the effectiveness of concise and engaging communication.
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