Lauryn Bosstick's Multi-Million-Dollar Playbook: Build an Audience First, Then Create Products Just for Them | Entrepreneur

""My audience is invested in the development of the product, so by the time that it's launched, they feel like they've been a part of every step of the way.""

""When you launch a product without an audience, you have no idea who (if anyone) truly wants what you have. But when you develop your audience first, you can learn exactly what they want - and then serve them.""

Lauryn Bosstick advocates for a reverse approach to entrepreneurship: building an audience before developing a product. She has achieved success through her platform, The Skinny Confidential, and emphasizes that having a loyal audience mitigates risk. This way, entrepreneurs can directly understand their audience's desires and needs, shaping product development accordingly. Bosstick stresses the importance of having a strong point of view, as it distinguishes brands in a noisy market and resonates with consumers seeking relatable identities.

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