"Building a product used to be hard. You needed developers, infrastructure, a technical co-founder, runway and a full team just to get to something working that, more often than not, nobody wanted anyway."
"AI-assisted development tools have made that weekend sprint genuinely possible for people who couldn't write a line of code three years ago, which means a 22-year-old with no computer science degree can now ship something that would have required a six-person engineering team not long ago."
"You need people to know this thing exists. Which means you need to reach people. Which means, whether you like it or not, you need to market this thing."
Building a product has become significantly easier due to AI, allowing rapid development without extensive technical resources. A working product can be created quickly, but the challenge lies in marketing and distribution. Many entrepreneurs overlook the importance of getting users to engage with their product. Effective distribution strategies should be prioritized from the beginning, and hiring should focus on candidates with proven results in similar contexts rather than just credentials.
Read at Entrepreneur
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