"App Store Optimisation (ASO) is the process of editing and optimising your app's listing in order to increase traffic on the app stores for one purpose: getting searchers to download your app. One might be forgiven for thinking that ASO is just SEO for apps, following the same rules and processes. There are certainly similarities between the two. For example, keyword research and the optimisation of a listing can feel familiar to more basic onsite optimisation for SEO."
"Don't just point and shoot when it comes to keywords. Make sure you do your keyword research in order to determine keywords that are less competitive, whilst maintaining the same level of relevance to your target audience. Depending on your perceived authority, targeting keywords with a very high search volume may not be the best use of your time. Look to identify search terms that maintain high relevance and search volumes and choose the ones which offer the highest opportunity."
The app market contains over two million apps across the App Store and Google Play, making visibility crucial for acquisition. App Store Optimisation (ASO) involves editing and optimizing app listings to increase store traffic and drive downloads. ASO shares techniques with SEO such as keyword research and listing optimization but differs in conversion rate optimization, the number of optimizable elements, and platform-specific weighting by Apple and Google. Keyword selection requires research to balance relevance, search volume, and competition. Targeting extremely high-volume keywords can be unproductive for lower authority apps. Identifying moderately competitive yet relevant terms offers better ranking opportunity.
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