"The best part: The Belgian entrepreneur didn't have to do a single TikTok dance to get that attention. Instead, she focused on SEO. And the good news here is-despite the fact that it seems like everyone is searching for info using ChatGPT now and GEO is dominant-the right kind of SEO is GEO, Van Gastel says. "ChatGPT is in the business of surfacing helpful content. Well, guess who's been in the business of surfacing helpful content for 20 years? Google," she says. When you look at the sources for a query on ChatGPT, "the things that rank at the top are the same things that rank at the top on Google.""
"By focusing on ranking for the right keywords and the right types of content, you can get eyeballs from both SEO and GEO, she says. Since selling The Multiverse AI earlier this year, Van Gastel has begun consulting with businesses to do exactly that-and she's got some simple strategies that any business can try. The first step, she says, is finding out who's ranking highest in your competitive set. Her advice? Use Google Keyword Planner to find relevant keyword strings, and do your own searches in ChatGPT and Gemini. Check out the sources that are ranking and referencing near the top, and compile those links in a list. These are the sites where you want your product to be listed, and the same types of articles you'll want to write on your own site to start ranking for the same search terms."
Tanya Van Gastel grew her AI-generated headshot business from $400 to $10,000 monthly revenue within two months and later sold it by relying entirely on organic SEO rather than paid marketing. Prioritizing GEO-style SEO and helpful content captures visibility across search engines and AI chatbots. Top results in ChatGPT mirror Google search rankings, so targeting the same keywords and content formats yields traffic from both channels. Practical steps include using Google Keyword Planner, conducting searches in AI tools like ChatGPT and Gemini, compiling high-ranking source links, listing products on those sites, and creating similar article types to win search placements.
Read at Inc
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