"The designer and educator Victor Yves originally began collecting design ephemera from Northeast Brazil for what he describes as "eye exercises", using pieces of design history to inspire and inform his projects today. He had found himself increasingly drawn to the folk-infused work of the region, and became obsessed with the wide array of festival posters, vernacular prints and zine-like pamphlets - and it's not hard to see why."
"Before long, he realised that he had developed something pretty special and important too. He learnt names like Raul Códula, Rubem Valentim and Nise da Silverira, figures who had made massive contributions to Brazilian design, but were absent from the canon. "That absence revealed how narrow Brazilian design education can be," says Victor. To remedy this, Victor dedicated himself to creating something that would honour their legacy, and make the design of the Northeast region - from the 1950s to today - visible, both locally and globally."
Victor Yves began collecting Northeast Brazilian design ephemera as 'eye exercises', using historical pieces to inspire his projects. He focused on folk-infused festival posters, vernacular prints and cordel pamphlets, uncovering overlooked figures like Raul Códula, Rubem Valentim and Nise da Silverira. He recognized gaps in Brazilian design education and committed to honoring and promoting the Northeast's design legacy from the 1950s to today. Born in Arapiraca, Victor studied graphic design, ran a digital agency, worked in São Paulo, and now lives in Toronto while continuing research online.
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