"Michael Bierut is one of the best known designers in America. You probably interact with a design from Michael and his team every day. Like the Verizon V checkmark, or the logos for Yahoo! and Slack. Or redesigns for brands like Mastercard, Saks Fifth Avenue and the New York Jets. Michael even designed the logo for Hillary Clinton's presidential campaign."
"He started thinking about the two invitations. But then, his client made a change that threw Michael for a loop. It turns out, the Design Center didn't have enough money to pay for separate invitations, and the invitations had to be combined. Now, Michael had to figure out a way to advertise these two very different events on the same sheet of paper."
Michael Bierut is a prominent American designer whose work appears in daily brand identities such as the Verizon V checkmark and the logos for Yahoo! and Slack. His portfolio includes redesigns for Mastercard, Saks Fifth Avenue, and the New York Jets, and a logo for Hillary Clinton's presidential campaign. In 1985, at age 27, he worked at a firm founded by Massimo Vignelli and received an assignment to create invitations for an avant-garde furniture exhibition and a NASA lecture. With limited budget, he designed a reversible invitation that read as a coffee table one way and a rocket taking off when flipped. In 2025 he announced stepping away from his role as a partner at Pentagram.
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