""There isn't that much room to grow in terms of audience and impressions we can drive from our own account.""
""We can't outspend them, so we have to out weird them," Zeszut told a corporate audience."
Duolingo plans to change its marketing strategy by reducing the chaotic antics of its green owl mascot. The chief marketing officer stated that the company's content will shift from 80% unhinged to a more balanced approach. This change comes as the brand's growth on social media appears to be plateauing, with limited room for further audience expansion. The shift marks a significant pivot for a brand that has become a major player in social media marketing, inspiring many corporate imitators.
Read at Inc
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