"Circa 1450, the creative community was jolted. The printing press had just been invented in Europe. Scribes, typically monks who had spent lifetimes perfecting the spiritual art of hand-copying manuscripts, saw their specialized skills suddenly rendered obsolete. Yet in short order, the disruptive innovation democratized knowledge, enabled the Renaissance, and created entirely new creative roles for editors, typesetters, printmakers, and illustrators."
"When it comes to my area of expertise-empowering the design community to leverage the full emotional, narrative, and commercial power of color- AI can be a valuable partner in the creative process. Pantone just introduced a new tool, in fact, that employs conversational AI technology to help creatives expedite design's research and inspiration phases. The tool helps users explore color palettes, leverage trend forecasting data, and generate design concepts."
Technological innovations have repeatedly transformed creative labor by rendering some specialized skills obsolete while creating new roles and broader access. The printing press democratized knowledge, enabled cultural revival, and spawned editors, typesetters, and illustrators. Digital tools like Photoshop expanded creative possibility and widened access to visual expression. New tools often become indispensable collaborators, and creative practitioners tend to adopt technologies that speed workflow and expand output. Artificial intelligence can quickly deliver information, patterns, and research that free creatives to focus on creation. AI can assist color-driven design workflows, but forward-looking trend judgments remain fundamentally human.
Read at Fast Company
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