"For creatives, the value is both practical and poetic. The tool doubles as a quick way to mock up colour combinations for projects while also deepening understanding of colour as an emotional and relational experience. "Our goal was to create an instrument that would empower exploration," says Design & Practice co-founder Golnar Roshan. "By giving creatives confidence with colour, you open up new ways of telling stories and connecting with audiences.""
"Now part of the Creative Power by Antalis collection (which also notably includes icons such as Conqueror, Olin, Curious, Rives and Delos) the brand has been repositioned with a clear strategic vision. The palette spans tints, shades, and weights across its 45 hues, alongside new extra rough black-and-white papers and tactile embossed finishes. "Keaykolour brings together tradition, innovation and tactile beauty," says Jérôme Noyelle of Antalis."
The offering provides practical and poetic value for creatives by serving as a quick mockup tool for colour combinations while deepening understanding of colour as an emotional and relational experience. A tool empowers exploration and builds confidence with colour, opening new ways of storytelling and audience connection. The Keaykolour range has been refreshed and integrated into the Creative Power by Antalis collection with a clear strategic vision. The palette spans tints, shades and weights across 45 hues and adds extra rough black-and-white papers plus tactile embossed finishes. The relaunch affirms paper’s enduring role, emphasizing physical experience and sensory engagement as drivers of inspiration.
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