"I'm a free agent, new beginnings. Blessed to have an unbelievable experience, to take a chance on something that meant a lot to me over the last 13 years, Curry said. I'm extremely proud of myself, my team, and everybody who was able to touch that business for that long. We should all be proud of taking a basketball brand or brand category that wasn't really a thing before, to where we did. but I'm excited about the future."
"It was just in the best interest of both parties, Curry said. You know, the sneaker industry is difficult, and like I said, things change over time. You give your best effort to create something sustainable, and it's a little disappointing, knowing how it turned out based on where Curry Brand has been the last five years, and the announcement we had two years ago."
Steph Curry announced the end of a 13-year partnership with Under Armour and plans for Curry Brand to become an independent entity in 2026. Curry described himself as a free agent and expressed pride in the team's effort building a basketball-brand category from near nonexistence. He framed the split as being in the best interests of both parties, cited difficulties in the sneaker industry, and lamented disappointing recent outcomes compared with earlier expectations. Curry emphasized community work and the brand's mission of 'Standing for something' and signaled optimism about future opportunities. He wore Nike Mambacita Kobe 6s in warmups but played the game in Under Armour Currys.
Read at www.mercurynews.com
Unable to calculate read time
Collection
[
|
...
]