"Global podcast giant Acast has acquired Wake Word Studios, an audio and video production house based in Munich and Berlin. Wake Word gives up its indie identity in the deal, rebranding as Acast Creative Studios. Acast has been operating in Germany since 2019, and this acquisition strengthens its position there. The company also emphasizes what it calls the Acast Creative Studios proposition."
"The scale of content acquisition is meaningful: Acast absorbs Wake Word's entire portfolio, where we count 116 podcasts. (Acast's public release observes 150 shows). The deal is more than an acquisition of existing content. Acast will establish what it calls "a set of world-class audio and visual podcast studios" in Munich. That will accelerate new-show creation and portfolio expansion, and the facilities will also become what Acast calls "a hub for German podcasters.""
Acast has acquired Wake Word Studios and rebranded it as Acast Creative Studios, integrating Wake Word’s podcast portfolio into Acast’s operations. The acquisition transfers a portfolio counted at 116 podcasts, while Acast’s public release cites 150 shows. Acast will open world-class audio and visual podcast studios in Munich to accelerate new-show creation and serve as a hub for German podcasters. Wake Word’s media planning platform Podius will continue as a standalone resource. Acast estimates German podcast market revenue at nearly 79 million euros this year and anticipates growing demand for omnichannel advertising. The deal is framed as strategic long-term growth with no expected material short-term financial impact.
Read at RAIN News
Unable to calculate read time
Collection
[
|
...
]