"Nintendo may be about to " follow in Sony and Microsoft's footsteps " and announce a Switch 2 price hike, according to a report from video game consumer insights firm Niko Partners. Although the new system is currently outselling the original Nintendo Switch by a wide margin in its first year, spiking RAM costs and ongoing tariffs could change all that."
"Niko Partners notes Nintendo opted "to maintain [the Nintendo Switch 2's] $449 entry price" when the system launched in June 2025, even as a trade war between the U.S. and China fueled price hikes on its competition. It now expects Nintendo to have to match those increases in 2026 due to high import taxes, increased memory costs, and other market conditions."
"Nintendo President Shuntaro Furukawa previously told investors last November that the company could keep the Switch 2 at $450 and "maintain the current level of profitability for hardware for the time being unless there are significant changes in external factors." That time may have now passed. Earlier this year , he said the company was monitoring the current RAM situation and didn't commit to not raising the price in the near future."
Nintendo launched the Switch 2 at a $449 entry price in June 2025 and it is currently outselling the original Switch by a wide margin. Sales have been the fastest of any Nintendo console, but the device's second half of the launch year has been uneven and Nintendo's stock has fallen. Rising RAM prices, higher import tariffs, and trade tensions are increasing hardware costs and could force price adjustments in 2026. Nintendo previously signaled it could keep the $450 price while monitoring external factors, but the company may instead push a $500 bundle or raise the standalone price.
Read at Kotaku
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