"Cory Olson, Head of Innovation at The North Face, emphasized that every product originated from athlete-driven insight. "Each piece of this collection started with an athlete's feedback to move faster, lighter, or more comfortably in the mountains," Olson explained. "That feedback allows us to push the boundaries of what's possible by partnering with the world's leading material innovators and putting every product through countless rounds of lab testing, athlete field trials, and ultimately, extended expeditions.""
"This fall, the brand cements its legacy of innovation once again with the launch of its all-new Summit Series Advanced Mountain Kit-a 24-piece, performance-driven collection engineered to support elite athletes in the world's harshest alpine environments. Every detail, from materials to construction, reflects years of research, field testing, and athlete collaboration. It's not just outdoor gear-it's the most advanced alpine system The North Face has ever created."
The North Face launched a 24-piece Summit Series Advanced Mountain Kit engineered for elite athletes operating in the world's harshest alpine environments. The system combines apparel, equipment, and footwear designed to balance weight, protection, packability, and durability. Each product originated from athlete feedback and collaboration with material innovators. Products underwent extensive lab testing, athlete field trials, and extended expeditions to validate performance. The collection prioritizes enabling climbers to move faster, lighter, and more efficiently in extreme mountain conditions. The Summit Series mantra, Athlete Tested. Expedition Proven., underpins the design and testing approach.
Read at stupidDOPE | Est. 2008
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