"The two shoes, a mule (the $95 Mind 001) and a lace-up sneaker (the $145 Mind 002), feature a distinctive array of 22 orange foam nodes embedded in each sole. Nike says the nodes each move up and down independently, like "pistons and gimbals," as the athlete walks, mimicking the feeling of walking on the ground in a way that is "scientifically shown" to stimulate the foot and thus activate the brain's sensory areas."
"Nike hasn't released the scientific evidence that it says shows how the Mind 001 and 002 do help an athlete focus. But Nike spokesperson Jay Paavonpera told The Verge that a white paper on the technology is coming out in "a couple weeks." He said that the shoes' designs are based on "hundreds of athletes and thousands of hours of testing.""
"The department that developed the node design, the Mind Science team within the Nike Sport Research Lab, did so by "leveraging one of very few mobile brain and body imaging labs in the world," the company says. Each node was placed just far enough apart from the others so that the wearer could perceive each as separate, according to Mind Science's principal investigator, Graeme Moffat."
Nike introduced two pregame shoes, the mule Mind 001 ($95) and lace-up Mind 002 ($145), each embedding 22 orange foam nodes in the sole. The nodes move independently, described as operating like pistons and gimbals, and are intended to stimulate the foot and activate brain sensory areas. Nike plans to publish a white paper and reports design testing involved hundreds of athletes and thousands of hours. The Mind Science team used a mobile brain and body imaging lab and placed nodes to be perceptually separate, with spacing varying between heel and forefoot to match sensory perception.
Read at The Verge
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