"DJI announced the Osmo360 on July 31, 2025, nine years after Insta360 launched the first consumer 360-degree camera in 2016. During those nine years, Insta360 solved fundamental 360-degree capture challenges while established manufacturers focused on proven market segments. DJI's entry applies conventional imaging principles to an established format rather than developing breakthrough solutions for 360-degree capture. The timeline reveals the difference between market creation and market participation."
"Insta360 launched the first consumer 360-degree camera in 2016 when spherical capture required technical expertise and produced mediocre results. Established camera manufacturers dismissed the format as a niche experiment while Insta360 committed resources to solving fundamental challenges. The company pioneered computational photography for spherical content, developed consumer-friendly stitching algorithms, and created mobile editing workflows that made 360-degree content accessible to mainstream creators."
Insta360 invested years creating purpose-built 360-degree technologies when spherical capture required technical expertise and produced mediocre results. The company pioneered computational photography for spherical content, developed consumer-friendly stitching algorithms, and built mobile editing workflows that simplified 360-degree production for mainstream creators. Established manufacturers largely avoided the format while focusing on proven segments. DJI prioritized drone technology and entered the 360-degree market after Insta360 demonstrated viability, applying conventional imaging principles rather than inventing breakthrough 360-specific solutions. The timeline contrasts market creation with later market participation and presents creators a choice between specialized innovation and an established-brand follower.
Read at Yanko Design - Modern Industrial Design News
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